Storefront Signs in Grand Rapids, MI
Your storefront sign is often one of the first things customers notice about your business. Grand River Signs helps businesses across Grand Rapids and West Michigan find storefront sign options that fit their building, brand, and location.
Storefront Channel Letters & Interior Branding
A full retail rollout with building channel letters on the exterior and coordinated signs inside the store.
What Kind of Storefront Sign Do You Need?
You do not need to know the name of every type of sign before you contact us. Start with your building, your logo, and what you want customers to see. From there, we can look at the sign options that make sense for the space.
Storefront signage covers a wide range of sign types. Some businesses need illuminated letters on the building. Others need window graphics, a panel sign, or a combination of several signs working together. The right choice depends on the property and how customers find you.
Not sure where to start? Tell us what you are working on and we can walk you through the options.
Start With These Three Things
- Your building and the wall space you have available
- Your logo, colors, and how you want the business to look
- Where customers will see the sign from
Storefront Sign Options
Here are some of the storefront sign types we work with. Each one works a little differently depending on the building and how you want customers to see your business.
Channel Letter Signs
Individual letters and logos mounted to the building for a clean, recognizable storefront.
View Service
Dimensional Letters and Logos
Raised letters and logos that add depth to your storefront without full illumination.
View ServiceBuilding and Wall Signs
Large exterior wall signs and mounted logos that identify your business from the road.
View ServiceIlluminated Signs
Lighted storefront signs that keep your business visible day and night.
View Service
Window Graphics
Applied graphics for storefront windows, doors, and glass to show hours, promotions, or branding.
View Service
Panel Signs
Flat sign panels with your logo and lettering, a simple option for many storefronts.
View ServiceStorefront Signs We Have Built
Front-Lit LED Channel Letter Storefront Signage
Illuminated face-lit channel letters built for year-round outdoor use on a modern commercial storefront.
Storefront Channel Letters & Interior Department Branding
A full retail rollout with building channel letters on the exterior and coordinated dimensional wall signs inside the store.
Make Your Business Easy to Find
A storefront sign needs to do more than look good up close. Customers should be able to spot your business from the street, parking lot, or sidewalk. Here are some practical things to think about.
Street Visibility
Customers driving by should be able to spot your business without slowing down.
Parking Lot Visibility
Think about how the sign reads from the parking lot, not just the street.
Viewing Distance
Letter size should match how far away most people will be when they read it.
Contrast
Strong contrast between letters and background keeps the sign readable in any light.
Building Color
The sign needs to stand out from the wall behind it, not blend in.
Sign Placement
Where the sign sits on the building affects who can see it and from where.
Lighting
If the sign needs to work after dark, plan for illumination early in the process.
A Sign That Fits the Building
The building itself can help determine which sign styles will work best. A sign should feel like it belongs on the property while still making the business easy to recognize.
Wall space, building shape, and the entrance all play a part. So do neighboring storefronts and any signs already on the property.
Things We Look At
- Available wall space
- Building shape
- Existing architectural features
- Business entrance location
- Neighboring storefronts
- Property visibility
- Existing sign structures
- Brand colors
Opening a New Location or Updating an Existing One?
New Location
Getting the storefront right is an important part of opening a new business. We can talk through the location, your logo, and the type of sign you are considering.
Existing Location
If your current sign is dated, hard to read, or no longer matches your brand, it may be time to look at new options.
Make the Storefront Look Like Your Business
Your storefront sign should feel connected to the rest of your business. The logo, colors, lettering, and layout all need to work together while still being easy to read.
We work from your logo files and brand colors so the sign matches the rest of your marketing and identity. The goal is a storefront that looks like your business the moment a customer sees it.
Getting Started With a Storefront Sign
Tell Us About Your Business
Tell us about your location, your brand, and what you need the sign to do.
Look at the Options
We can talk through sign styles that fit the building and the way customers will see it.
Plan the Details
Once the direction is clear, the project details can be worked out before production begins.
Complete the Project
We carry the project through to a finished, installed sign and make sure the details are handled.
What Affects the Cost of a Storefront Sign?
Storefront signs can vary quite a bit from one project to another. The sign style, size, lighting, logo details, building conditions, and other project requirements can all affect the final cost. We do not publish fixed pricing because each sign is built around the business.
Are Storefront Signs and Channel Letters the Same Thing?
Not exactly. Storefront signage is a broader category that covers the signs on the front of your business. Channel letters are one popular type of storefront or building sign made from individual illuminated letters.
A storefront could also use dimensional letters, a cabinet sign, a panel sign, window graphics, or a combination of several of these. The best choice depends on your building, logo, visibility, and the look you want.
Quick Comparison
The overall category for signs on the front of your business. Can include many sign types.
One specific type of storefront sign. Individual letters, often illuminated, mounted to the building.
More Signs for Your Business
Channel Letter Signs
Individual illuminated letters mounted to your building for a clean storefront look.
View ServiceBuilding & Wall Signs
Large exterior wall signs and mounted logos that identify your building from the road.
View Service
Monument Signs
Low freestanding entrance signs that mark your property at the street.
View Service
Digital & LED Signs
Electronic message centers and LED displays for businesses that update messaging often.
View Service
LED Message Centers
Full-color LED displays that let you change promotions and notices anytime.
View ServiceLobby Signs
Interior dimensional signs that carry your brand inside once customers walk in.
View ServiceQuestions About Storefront Signs?
Storefront Signs for Grand Rapids Businesses
Grand Rapids has everything from neighborhood storefronts and restaurants to shopping centers, offices, and larger commercial properties. The right sign depends on the business and the building. If you are planning a new storefront sign or replacing an existing one, tell us what you are working on.
Based in the Grand Rapids Area
We serve businesses across the region. Not sure if we cover your location? Send us your project details and we will let you know.
Need a Sign for Your Storefront?
Tell us about your business, your building, and what you have in mind. We can help you figure out the next step.
Ready to get started, or want to talk through the project first?
Let's Talk About Your Project